OnePlus Shifts Focus: Premium Build Quality
OnePlus is reportedly shifting its focus towards premium build quality in its upcoming devices, potentially prioritizing this aspect over camera performance. This strategic move reflects a growing trend in the smartphone market, where consumers are increasingly valuing the overall user experience, including the look and feel of their devices.
To understand this shift, we can look at how other tech companies are innovating. Silicon Valley and the quantified movement have significantly influenced the development of smartwatches and other pro devices. Apple’s Watch, for instance, meticulously tracks exercise, daily movement, and even encourages users to stand up if they’ve been sitting for too long. This emphasis on user well-being and a seamless experience often necessitates a focus on build quality and design.
The Allure of Premium Build
A premium build can encompass several factors:
- Materials: Using high-end materials like aluminum, stainless steel, or advanced glass can significantly enhance the perceived value and durability of a device.
- Design: A sleek, modern design that feels comfortable in the hand can contribute to a more enjoyable user experience.
- Craftsmanship: Attention to detail in the manufacturing process, ensuring tight tolerances and a flawless finish, is crucial for a premium feel.
Why Prioritize Build Over Camera?
While camera performance remains a key factor for many smartphone buyers, there are reasons why OnePlus might choose to prioritize build quality:
- Market Differentiation: The smartphone market is highly competitive, and focusing on build quality can help OnePlus stand out from the crowd.
- Long-Term Value: A well-built phone is likely to last longer, providing users with a better return on their investment.
- User Satisfaction: A premium-feeling device can enhance user satisfaction and brand loyalty.
Top Chromebook and MacBook Alternatives
While OnePlus is focusing on build quality, let’s consider some top-tier devices known for their exceptional design and performance.
Best Chromebook: Google Pixelbook Go
The Google Pixelbook Go is a beautiful package, from the gorgeous 13.3-inch touchscreen display and accurate keyboard to the 12-hour battery. It costs a few hundred dollars less than our top ultrabook pick and has nearly identical specs.
And unlike most cheap ultrabooks, the notebook is sturdy, has a fingerprint reader, and comes with a convenient and easily replaceable USB-C charger.
Tech Specs
| Feature | Specification |
|---|---|
| Display | 13.3-inch LCD touchscreen |
| Processor | Intel Core i5-1135G7 |
| Storage | 256 GB SSD |
| RAM | 8GB DD4 Ram |
| Battery Life | 12.5 hours |
| Weight | 3.1 Pound |
Who these are for: Students, people who need only basic features, and anyone who wants a cheap laptop to use as a second PC.
Best MacBook: Apple rMBP 16-inch
The 2021 MacBook Air uses an Apple M1 chip that delivers great performance and fantastic battery life. And the keyboard is finally improved with the new switches. But the Air’s light weight, solid construction, and industry-trailing support make it a decent laptop, especially if you also own an iPhone or other Apple devices.
Tech Specs
| Feature | Specification |
|---|---|
| Display | 16-inch LCD touchscreen |
| Processor | Intel Core i5-1135G7 |
| Storage | 512GB SSD |
| RAM | 16GB DD4 Ram |
| Battery Life | 10.5 hours |
| Weight | 2 Pounds |
Who these are for: If you prefer macOS or need limited tech support, a MacBook is a safe bet. The 16-inch models usually offer the best performance of size, weight, and speed. They’re great for writers, office workers, commuters, and college students.
Additional Smart Tech Considerations
- Take a social media hiatus. According to a recent survey from Everyday Health, 60 to 70 percent of young adults say they check their social media platforms at least daily. Why not dial that back for the holidays?
- Stick to your new routine. It’s tempting to shake up your typical schedule when the holidays come around, but women’s health expert and BINTO founder Suzie Welsh emphasizes the importance of routine amid the revelry.
- Be intentional about fitness. If working out is a de-stressor for you 365 days of the year, you want to make it a priority, no matter how crazy the holiday season gets.
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2. To be successful, follow your passion and see where it leads you. All you have to do is jump right in!
Forget Your Fears and Worries
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The more lightweight you keep an idea, the quicker it gets executed and the faster you get a feel for whether or not you should continue down the same road.
